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While some of that education has to do with finances, home inspections, and other paperwork in the home-buying process, Rutledge says it really comes down to helping the consumer understand the different markets around a military installation. I want all of my buyers to know the expectations in this particular market so there are no surprises at the end.” I’ve always believed in educating the consumer. “We are part teacher, part counselor, focused on letting them know all of their options. Now, Rutledge says they embrace a wide range of roles to educate the consumer. Agents were once more like chauffeurs, driving potential clients around town to visit different listings. Rutledge says the agent’s role has adapted over the years as well. Real estate agents educate customers about marketsĪdvanced technology isn’t the only aspect of home-buying that has changed. If you are looking for homes online, keep an eye out for local companies that include this option. If you are selling a home, discuss with your agent whether you can incorporate the 3D tour into your listing.
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The Matterport software is not exclusive to ERA Strother. 92% of buyers are more likely to buy a home if they saw it on a virtual tour. Rutledge reports that people using Matterport are 300% more engaged than with people using a 2D flat picture. This is a huge step up from looking through hundreds of pictures online, or even doing a Facetime tour of a home with an agent. If you can turn a blueprint picture into something you can walk through, that is a more helpful experience.”
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They get to play with where they want to move and look. It’s a huge benefit to the consumer, and it helps engage the customers.
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It is a 3D platform which creates a dollhouse version of the home, so it feels like they are standing in the kitchen or Master bedroom. Rutledge explains, “As a company, we have implemented the Matterport software which gets you in the home as close as you can get without actually being there. A good portion of our business is military, and being able to be a frontrunner in the virtual aisle has benefitted us greatly.” A lot of our buyers could be across the country or around the world. We had access to those assets and were adapting to the need. “Our company was making things virtual before the pandemic. Centered in Fayetteville, the location of Fort Bragg, his firm has been serving the needs of military families for years, with many customers requesting buying a home online. Our job actually became harder, because we now had to show them every nook and cranny of the home.”īut for Rutledge and ERA Strother, the shift to virtual homes saleswas not entirely new.
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“We needed to figure out how to reach people quickly because often they have already found their house through listings online and now they are ready to buy. He explained how the COVID pandemic has created a shift in the real estate industry, as agents have been forced to transition from listing agents to buyer’s agents. “Now there are so many more products to get sellers to their needs quicker: cell phones make the agent more accessible, scheduling tools and virtual tours on websites make home visits easier.” Rutledge says the homebuying process has become much more streamlined since the days when agents carried beepers and had to call a firm to schedule a home visit.
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We interviewed Hampton Rutledge, President of ERA Strother Real Estate in Fayetteville, NCabout the trends he has seen after 20 years of real estate experience, and how new technology can be a great aid for families preparing to PCS. That’s one reason PCSgrades focuses on forming trusted relationships with real estate agents who understand the challenges of military life and can meet their unique needs. A surprising 27% of respondents completed a virtual home sale 3 or more times. During PCS moves, military families often buy a home at a future duty station while stationed in a different time zone, or even while living overseas! In a recent PCSgrades survey, 70% of respondents said they have selected a home before ever stepping foot inside at least once 45% of respondents had done this 2 or more times. Even the real estate industry had to adapt to help customers go through the entire process of buying a home online without hosting in-person visits and tours.īut for many military families, buying a home online, sight-unseen, is not a new experience. During the lockdowns of 2020, businesses everywhere have adapted to doing things virtually.